At the heart of this new campaign is the belief that people respond better to actions that touch them emotionally and/or personally. To that end, the AHA has created a ‘Life Is Why’ website where people can share the reasons why they want to live a longer, healthier life. For some it might be to one day walk their daughter down the aisle while for others – it might be because they have lost a love one to heart disease.
KOLD-TV is Tucson explains more about the new program in the video below.
Arizona ranked 29th overall in the most recent ‘America’s Health Rankings’ and this new program will raise awareness around some of the key issues we need to address to one day make Arizona the Healthiest State in the Nation!