Life Is Why

Take care of yourself. Eat right. Exercise. Quit smoking. That’s the message in a new campaign developed by the Tucson Medical Center and the American Heart Association (AHA) called “Life Is Why.”

At the heart of this new campaign is the belief that people respond better to actions that touch them emotionally and/or personally. To that end, the AHA has created a ‘Life Is Why’ website where people can share the reasons why they want to live a longer, healthier life. For some it might be to one day walk their daughter down the aisle while for others – it might be because they have lost a love one to heart disease.

KOLD-TV is Tucson explains more about the new program in the video below.

lifeiswhy

Arizona ranked 29th overall in the most recent ‘America’s Health Rankings’ and this new program will raise awareness around some of the key issues we need to address to one day make Arizona the Healthiest State in the Nation!

 

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s